Barneys Spotlights Men's Contemporary Labels Barneys' re-designed men's floor.
NEW YORK — Barneys New York has identified contemporary sportswear as a category with significant growth potential. “This is a real then-and-now story,” said Tom Kalenderian, executive vice president and general merchandise manager of men’s wear. They also scoured the world for unique brands such as Grown & Sewn, which produces chinos from the original fabric mill in North Carolina; The Stronghold, an artisinal denim brand from California, and Massimo Alba, which offers unique washed and distressed sportswear pieces. Barneys also challenged its vendors to step out of the box. Inis Meáin, an Irish brand famous for its hand-loomed fisherman’s sweaters, has created an entire sportswear collection.
